Let's assess the performance and effectiveness of your salon's social media presence. I mean everything from content, bio, logo, profile, insights etc. Once I have reviewed your existing Facebook & Instagram we look at your salon business goals & find growth opportunities. From there I can create your social media marketing plan.

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What does a social media audit look like?

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1. Profile Evaluation: Review and analyze the completeness, accuracy, and consistency of the brand's social media profiles across different platforms.

2. Platform Assessment: Evaluate the presence on various social media platforms, identifying which platforms are being utilized and if there are any missed opportunities.

3. Content Analysis: Examine the quality, relevance, and engagement level of past posts to determine what type of content resonates best with the audience.

4. Follower Analysis: Assess the growth rate of followers, demographics, and engagement levels to understand the audience and identify potential areas for improvement.

5. Competitor Comparison: Analyze competitors' social media strategies, content, and engagement metrics to identify strengths, weaknesses, and opportunities.

6. Hashtag Analysis: Review the usage of hashtags and their effectiveness in reaching the target audience and increasing visibility.

7. Engagement and Response Rate: Measure the responsiveness to comments, messages, and mentions to gauge the level of community management.

8. Social Media Advertising Assessment: Evaluate the effectiveness of paid advertising campaigns on social media platforms.

9. Visual Branding Consistency: Ensure the brand's visual elements, such as logos, colors, and images, are consistent across all social media profiles.

10. Content Calendar Review: Examine the organization and planning of content posting to assess consistency and strategic alignment.

11. SEO Analysis: Check if social media profiles are optimized with relevant keywords to improve search rankings.

12. Compliance and Policy Review: Ensure that all content and actions comply with platform guidelines and industry regulations.

13. Performance Metrics Review: Analyze key performance indicators (KPIs) such as reach, impressions, engagement rate, click-through rate (CTR), and conversion rate.

14. Identifying Opportunities and Challenges: Identify areas where the brand can improve its social media presence and capitalize on potential growth opportunities.

15. Recommendations and Action Plan: Provide actionable insights and recommendations based on the audit findings to enhance the brand's social media strategy and performance.